PRIVACY POLICY

Privacy Policy

Welcome to Etherealform ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website etherealform.com(the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, make a purchase, or interact with our services.

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not access the Site.

1. Information We Collect

We collect information you provide directly to us, as well as some automatically when you use our Site.

· Personal Information You Provide:
  · Identifiers: When you make a purchase or create an account, we collect your name, shipping/billing address, email address, and phone number.
  · Commercial Information: We collect records of products you purchase, add to your wishlist, or view.
  · Payment Information: We collect payment information at checkout, such as credit/debit card numbers. This data is processed directly by our secure payment processors (e.g., Stripe, PayPal) and is not stored on our servers.
  · Communications: If you contact our customer service team, we collect the content of those communications.
· Information Collected Automatically:
  · Device and Usage Information: We use cookies and similar technologies to collect information about your device (e.g., IP address, browser type) and how you interact with our Site (e.g., pages visited, links clicked).
  · Location Information: We may derive your general geographic location from your IP address.

2. How We Use Your Information

We use the information we collect for the following business purposes:

· To Fulfill Your Orders: To process your payments, arrange for shipping, and provide you with invoices and/or order confirmations.
· To Communicate With You: To respond to your inquiries, send you important account/order-related updates, and provide customer support.
· For Marketing and Advertising: With your consent where required by law, to send you promotional messages and newsletters about new products, special offers, and other updates. You can opt-out at any time.
· To Improve Our Site and Services: To analyze how customers use the Site, troubleshoot technical problems, and improve our product offerings and user experience.
· For Security and Fraud Prevention: To protect our Site, business, and customers from fraudulent transactions and other malicious activities.

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use it for the purposes described above. For example:

· Service Providers: We share information with companies that provide services on our behalf, such as:
  · Payment Processors (e.g., Stripe, PayPal)
  · Shipping and Fulfillment Partners (e.g., USPS, FedEx)
  · Email Marketing Platforms (e.g., Klaviyo, Mailchimp)
  · Analytics Providers (e.g., Google Analytics)
· Legal Compliance: We may disclose information if required by law, such as to comply with a subpoena or similar legal process, or to protect our rights, your safety, or the safety of others.
· Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the new owners.

We do not sell your personal information to third parties for their own marketing purposes.

4. Cookies and Tracking Technologies

We use Cookies to maintain the functionality of your shopping cart, remember your preferences, and personalize your experience. You can control the use of cookies at the browser level. If you choose to disable cookies, it may limit your use of certain features or functions on our website.

5. Your Rights and Choices (Including CA Residents)

Depending on your location, you may have certain rights regarding your personal information:

· Access and Data Portability: You can request access to the personal information we hold about you.
· Deletion: You can request that we delete your personal information, subject to certain exceptions.
· Correction: You can update or correct your account information through your user profile or by contacting us.
· Marketing Communications: You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of every email.
· "Do Not Sell or Share My Personal Information": While we do not sell personal information, California residents have the right to opt-out of the "sale" or "sharing" of personal information as defined by the CCPA/CPRA. You can submit a request by contacting us at [Your Email Address].
· Limit Use of Sensitive Personal Information: We do not collect or process sensitive personal information for inferring characteristics about consumers.

To exercise any of these rights, please contact us using the information in the "Contact Us" section below. We will not discriminate against you for exercising your rights.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as for tax, legal, or accounting purposes).

7. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

8. Security

We take reasonable precautions to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on the Site with an updated "Last Updated" date.

10. Contact Us

If you have any questions, wish to exercise your rights, or would like to complain about our privacy practices, please contact us:

· Email: etherealform@163.com