About Us

“Etherealform: A Tribute to Mother's Fashion Legacy”

—Etherealf, Founder and CEO

Etherealform is a California-based brand founded by Etherealf in May 2014.

Etherealform is dedicated to preserving the rich cultural heritage of the Americas, blending traditional American aesthetics with modern design to create distinctive, high-quality products. The brand's mission is to promote American craftsmanship, storytelling, and sustainability, while injecting fresh perspectives into contemporary fashion and lifestyles.

Etherealform aims to inspire pride in American culture through bold design and an unwavering pursuit of excellence, providing a platform for emerging artisans and creators.

Our company name originates from my father's transportation business, Quzhou Ruichi Automobile Transportation Co., Ltd.

The essence of Etherealform stems from my mother's vibrant wardrobe and the style of those I cherish in my life. Each garment is a canvas for creativity, blending different elements to create a unique and harmonious overall look. Etherealform's design inspiration comes from the freedom my mother gave me to explore fashion and celebrate the art of self-expression. Every stitch is imbued with respect for the mother's immortal legacy and a celebration of embracing the beauty of the individual.